01
Menu Shots
$550–$850
10–15 dishes, clean styling
Ask about Menu ShotsNew York City · food photography
A shoot plan your kitchen can actually serve.
For restaurant owners, hospitality marketers and food brands commissioning photographs in NYC. Plan the dishes, kitchen handoffs and final channels together, so the shoot returns useful menu images without relying on a vague promise to photograph everything.
Inquiry first. Availability and final scope confirmed in writing.
01 / Choose the right scope
What does the session need to solve?
A delivery-menu update is a different brief from a restaurant launch. Menu images prioritize an accurate view of the item. A brand library may also need interiors, drinks, staff and room atmosphere. Choose the package around the actual list and preparation demands.
| Your priority | What to plan | The decision to make |
|---|---|---|
| Menu update | Individual dishes photographed consistently | List the exact portions, sides and menu names. |
| Restaurant brand library | Food plus the room and supporting details | Reserve access to a clean dining area before service. |
| Food campaign | A planned concept with multiple setups | Clarify styling, props, talent, usage and approvals. |
02 / Approved packages
A clear starting point for your inquiry.
02
Brand Package
$850–$1,500
25+ shots, styled, interior + food
Ask about Brand Package03
Campaign
$1,500+
Full day, recipe content, social-ready
Ask about CampaignCommon add-ons include extra retouched images from $45 for consumer work or $65 for business work, extra coverage from $175 per 30 minutes, and rush delivery from 25% with a $200 minimum. Studios, permits, styling, talent, specialty rentals, and travel are quoted before booking.
03 / Prepare a useful brief
Three things to decide before booking.
A named dish list
Use the names customers see on the menu. Mark priority items, limited-availability ingredients and dishes that change quickly after plating. Ask the kitchen which items can share preparation and which require a fresh start.
A destination for each image
Separate online ordering, website banners, organic social and paid advertising. Ask the menu administrator for the current export requirements and review one real upload preview before commissioning every crop. Uber’s guidance requires approval after upload; delivered files are not proof of platform acceptance. A dish image and a wide restaurant hero solve different problems.
One kitchen contact
Assign someone who can pace cooking and approve portions. Identify a review contact for the brand. The photographer should not have to choose between directing the scene and finding the next dish.
04 / An illustrative plan
Example: a focused menu refresh before service
For an illustrative menu refresh, give each dish a stable menu ID and separate rows for portions that genuinely differ. Mark the must-have dishes and a fallback list if preparation runs late. A ten-dish list does not automatically include ten packaging views, a restaurant hero and every crop. Confirm those deliverables against the chosen package.
Test the lighting with a representative plate before the kitchen sends the full sequence. Keep a dispatch list with the next item, preparation lead time and person authorizing release from the kitchen. Photograph short-lived textures when the set is ready; do not hold every finished dish on a side table. The sequence is agreed with kitchen staff, not imposed during service.
Have the kitchen approver check the actual portion, sides, garnish and serving container against the current menu. If a side is optional, do not let the photograph imply it comes with the base order. Record substitutions on the capture list and resolve them before selecting finals. An attractive image of an outdated recipe is still the wrong menu asset.
Before clearing the set, reconcile menu ID, portion, photographed filename and approval status. “House bowl” is not enough when lunch and dinner portions differ. Deliver the approved mapping to the menu administrator, who checks a real upload preview, crop and item association before repeating the batch. Track platform review separately from internal approval. This is an example workflow, not a promise of platform acceptance or dishes per hour.
Before you make a decision.
Can we shoot while the restaurant is open?
Describe the layout and service pattern. A limited area may be workable, but the kitchen and front-of-house teams need to approve the plan before scheduling.
Can the same set cover delivery apps and our website?
It can be planned that way. List both destinations and their current requirements so framing and usage are agreed before the shoot.
How do we hand the images to our menu administrator?
Provide an approved manifest: menu ID, customer-facing name, portion, filename, destination and approval owner. Keep a separate row for a packaging or hero image. The administrator should preview one uploaded item before repeating the batch; photography does not include account management.
Usage and booking
Consumer packages include personal use, while headshot and model packages include professional self-promotion. Business packages can include website, organic social, recruiting, sales, press, and internal use. Paid advertising, outdoor campaigns, resale, and third-party use are licensed separately.
The optional $100 priority deposit after intake is credited toward the session but does not reserve a date by itself. A date is secured only after availability, scope, the booking agreement, and the required booking retainer are confirmed in writing.
Commercial Content Planning
Match the shoot to the sales channel
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Tell us what the photographs need to do.
Share your date, location and priorities. Your inquiry helps us check fit and prepare a written scope; it does not reserve a date or charge you.
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